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Software Incentives

Started by sbspalding · 1 year ago

Bottom Line: Consumers hate buying premium software, but are willing to do so if given an incentive at check out. If you ever wonder why companies are always trying to upsell you at the last minute, it’s studies like these that fuel the trend.

The 2008 Alternative Payments Survey found that 61 percent of online shoppers [...]




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2 comments

  • Very interesting :D
  • I think trial versions and 30 day evaluation copies combined with full blown video tutorial for how to use the software is the key to selling software at full prices again.

    Kim

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