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SocialSpark: Advertising Democratized?

Started by sbspalding · 1 year ago

The folks at PayPerPost (now known as IZEA) have finally revealed to the world what their top secret Argus project is. Let me tell you, it’s a dozy. IZEA is aiming to change the face of advertising by creating SocialSpark, what might be the world’s first social network designed to bring together advertisers and bloggers.

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5 comments

  • Daniel Ha

    1 year ago

    This is a great write up, Steve. Definitely the most analysis of SocialSpark I've seen yet.
    reply
  • sbspalding

    1 year ago

    Thanks Daniel! It looks like a really interesting product and a surprising new move from the IZEA team.
    reply
  • xBrain

    1 year ago

    Personally - PPP has to throw away the judgement based on the PR - concentrate more on the readership and Alexa or Compete ranking
    reply
  • danrua

    1 year ago

    Thanks for the coverage Steve -- thorough post.

    I'd add to your statement: "you can still use SocialSpark to help you get access to advertisers who are looking to reach out to the blogosphere" that SocialSpark provides value for any blogger regardless whether monetization is of interest. The face-based analytics and audience-building tools are unique and valuable in their own right. Every blogger will benefit from claiming their blog in SocialSpark upon launch...or earlier if you can get into the private alpha!
    reply
  • sbspalding

    1 year ago

    Good point Dan! I think that it's crucially important that people understand that this is a project completely separate from PPP.
    reply

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