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As for the killer feature, it is not actually the feature - it is more of a concept. A concept of close integration of all the stages included in the process of blogging. Say, you find an interesting piece of news in your feed reader, you search for more information using blog search in the same place (you don't need to go anywhere else - we have Sphere-powered blog search), you subscribe to new interesting feeds right from within the search results with one click. Than you can blog about any news (Blog it!), publish and share with some people. And when you get a comment, you can start a private conversation with the commenter and see what other feeds he or she reads. This is it. It may sound a bit complicated but our goal at this stage is to provide a one-stop tool for bloggers. Later on when we add features (and we currently only have about 20% of the roadmap completed) it will be a more universal tool but the concept remains.
P.S. How comes you did not see the Template tab in the Blog section? We have a number of colorful themes in it. Not too many but we will be adding them as well, of course.