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I guess what it comes down to is maximizing the spread of their message and identifying influencers in the demographic areas they target. When it comes down to it, politicians are little more than salespeople who are trying to sell themselves and I would think that engaging in a demo. that they need would make sense.
In regards to embracing technology, I think this is something all candidates should do. I have been impressed with Obama's keenness and ability to utilize the Internet, but there are still many things that he has not even touched on and there is room for much improvement.
I think, and admittedly my knowledge about Twitter is limited, that the lack of content is probably one of the reasons Twitter is not as quickly to be embraced by candidates. I imagine it could serve as a good place for traffic though and a way to show a personal side to the voters.
Slow adoption by politicians mirrors adoption for the rest of society, that's what confuses me, you would think that by embracing these technologies early they could develop a rapport with influential techies, which can add a lot of volume to their message.
Now a days with politicians stooping so low to reach out to the common man (like having a beer and a barbeque with them), it looks like even a 5th grader would make a better president.
Thank you