DISQUS

How To Split An Atom: Kmart’s Social Media Adventure

  • centernetworks · 1 year ago
    intel insider program = "social media superstars" - that was so funny i just bust a rib.
  • sbspalding · 1 year ago
    Ha, there are some pretty heavy hitters in "Social Media" there Allen. What
    are you getting at? ;)
  • wallpapers · 1 year ago
    judging by shoemoneys trip i think i'd struggle to spend $500 in the store!
  • wilhb81 · 1 year ago
    Honestly, I think Kmart is now very desperated and they must use this way to attract more potential customers...
  • sbspalding · 1 year ago
    I think all retail stores are feeling the pinch, and all advertising is an
    attempt to find new customers. The interesting part about this is that as
    gimmicky as it is it does give them a cheap way of targeting a demographic
    they might not otherwise be able to reach.
  • Porch Lifts · 1 year ago
    I think this is a pretty neat way to get some publicity and even though pushing traffic to the independent blogs is in the self interest of Kmart, it is also surely appreciated by the bloggers. Judging from the comments on some of the blogs, it looks like it has definitely been successful.

    BTW, your link to Feldman's blog and Madhok's blog appear to be the same...
  • Song Writer Demos · 1 year ago
    Sounds like a better idea to me, and I like the transparency angle business always turns out better when everything is above board.
    Lets see what type of buzz it creates!
    Tom
  • science worksheets · 1 year ago
    I highly doubt it really brings in customers but on the other hand anything that creates a buzz about your company is a real plus. Also this is much more cost effective than ads on network television that bunches you in with all the other stores who are wanting a share of our limited funds for the Holidays.
  • Hans Komoedien · 1 year ago
    I definately think that word of mouth is the best advertising you can get. I think tackling the internet is definately the way to go and in turn I think there will be a larger number of customers choosing Kmart in the near future. Television is becoming the disused advertising medium these days!
  • Motherhood · 1 year ago
    the whole world is bleeding, actually. which makes me worry a lot...
  • Fashion Shop · 12 months ago
    Local store tapping onto the social media marketing will definitely drive new buzz into their business. Smart move.
  • www.theseomizer.com · 11 months ago
    Advertising is just a tool to attract masses. Everything finally falls upon the fact that how cheap you sell. If people find nothing different at Kmart, I am sure there will be no BUZZ.
  • General&SEO Friendly Directory · 10 months ago
    hmm... i think this is a kind off buzz marketing & it also saves the cost of advertisement. i was truly a great idea.
  • David G. · 10 months ago
    Lol, I'd have a hard time spending $500 dollars from what it sounds like
  • Premium Blog Themes · 10 months ago
    So kmart is offering a gift card to attract customers!
    Any way,it looks little bit interesting!