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<rss version="2.0"><channel><title>How To Split An Atom - Latest Comments in How To Understand Scoble&amp;#8217;s Return</title><link>http://sbspalding.disqus.com/</link><description></description><language>en</language><lastBuildDate>Wed, 29 Aug 2007 22:28:22 -0000</lastBuildDate><item><title>Re: How To Understand Scoble&amp;#8217;s Return</title><link>http://howtosplitanatom.com/news/how-to-understand-scobles-return/#comment-1883359</link><description>"I suggest that everyone look at this story for what it is â€” not the misguided attempt of a tech pundit to predict the future of search but instead a brilliantly orchestrated marketing ploy by a master self-promoter."&lt;br&gt;&lt;br&gt;In other words, the post was a completely disingenuous publicity ploy.&lt;br&gt;&lt;br&gt;I agree, I just think you're dead wrong about this not being bad press. Why should I take anything Scoble ever says again seriously if any given post is as likely as not to be a crass marketing ploy.&lt;br&gt;&lt;br&gt;I guess if you like your reading material to devolve to the level of shock radio, that might be interesting, and I guess John Dvorak has made a career of this, but it just confirms my suspicions about Scoble as a wannabe and  a poseur who rarely understands, much less believes, the nonsense he spouts.</description><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">Brian Carnell</dc:creator><pubDate>Wed, 29 Aug 2007 22:28:22 -0000</pubDate></item></channel></rss>