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How To Understand Scoble’s Return

Started by sbspalding · 10 months ago

Today I wanted to explore personal marketing through a case study. In this case, Robert Scoble who has manged to launch one of the finest “comeback tours” I have ever seen. To give you a bit of insight into this, here is some background.
Scoble’s Departur ... Continue reading »

1 comment

  • "I suggest that everyone look at this story for what it is — not the misguided attempt of a tech pundit to predict the future of search but instead a brilliantly orchestrated marketing ploy by a master self-promoter."

    In other words, the post was a completely disingenuous publicity ploy.

    I agree, I just think you're dead wrong about this not being bad press. Why should I take anything Scoble ever says again seriously if any given post is as likely as not to be a crass marketing ploy.

    I guess if you like your reading material to devolve to the level of shock radio, that might be interesting, and I guess John Dvorak has made a career of this, but it just confirms my suspicions about Scoble as a wannabe and a poseur who rarely understands, much less believes, the nonsense he spouts.

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