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How To Cost User Engagement

Started by sbspalding · 10 months ago

I am sure that someone more clever than me has already had this idea, but let me take a stab at introducing a new concept in online advertisement — Cost Per Second or “Cost Of Engagement”.
My theory? It’s not exactly rocket science, the lon ... Continue reading »

1 comment

  • I like this concept. Since page views and other garbage metrics dont convey the quality of the environment, but unfortunately reflect channel surfing, cost per second might be a good solution. I can already see the fraud implications for this, but overall, its a model to explore and to leverage the value quality content and user interaction.

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