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I think it is one of the most important part of business. It's hard to do sometimes, but it can be done.
I know when I interview for jobs, I always emphasize the importance of communication.
Very day we are all learning new ways of communication through email, social networks, IM's, and video. Even though we have all these new elements, it still takes time and patients to communicate with people at any part of the world.
"The last point is that brevity is clarity. Say what needs to be said and be done with it. The fewer words you use to explain an idea, the more likely it is that the idea will actually be understood. When communicating with the public, don’t be afraid to stop talking every once in a while."
Terry L. Sumerlin
The Barber-osopher
Author/Motivational Speaker
I think too many businesses forget about the importance of good service. Good communication is shown in many different ways including but not limited to: Response time, helpfulness, advice and most importantly the customer needs to feel that you CARE about their product as much, if not more then they do.
There is a lot to learn about good communication techniques/strategies that may have been lost in this hectic world.
Thanks,
Sarah.