http://sbspalding.disqus.com/enTue, 05 Jun 2007 11:59:08 -0000http://howtosplitanatom.com/news/how-to-build-truemors/#comment-1882110truth, not falsehood. dohl.adria33Tue, 05 Jun 2007 11:59:08 -0000http://howtosplitanatom.com/news/how-to-build-truemors/#comment-1882109He really did spend his celebrity capital badly on this one, hopefully he can make up for it. The major gripe I have with Truemors is it doesn't really follow Guy's own success factors for any startup, namely (in his words): <br><br>"to increase quality of life"<br>"right a wrong"<br>"prevent the end of something good"<br><br>The best way to tell a lie is to mix it with a bit of falsehood, and these "truemors" can't be trusted.adria33Tue, 05 Jun 2007 11:55:47 -0000