He really did spend his celebrity capital badly on this one, hopefully he can make up for it. The major gripe I have with Truemors is it doesn't really follow Guy's own success factors for any startup, namely (in his words):
"to increase quality of life" "right a wrong" "prevent the end of something good"
The best way to tell a lie is to mix it with a bit of falsehood, and these "truemors" can't be trusted.
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"to increase quality of life"
"right a wrong"
"prevent the end of something good"
The best way to tell a lie is to mix it with a bit of falsehood, and these "truemors" can't be trusted.