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This was the reason that advertising agencies originally formed. These days, one is hard pressed to find Ads coming from agencies that are any of those above reasons. Recently I have been doing some interviews, there are a couple of agencies that have expressed interest in hiring me for my wit and charm. ;) So I have been doing some research, and the big agencies are all gone, they have been absorbed into these 3 giant global holding companies. Yuk !
The great thing about this fact, Steve, is that there will always be room and business for small, creative, witty, intelligent people to shill another product, as long as we have the detachment to give the client a NO BS assessment of their product and message.
=^-^=
Since the big three control just about everything, advertising has lost the close to the ground flair that is required in order to sell products in an increasingly jaded market.
Of course, there are plenty of great advertisers out there but for the most part, ads are becoming derivative ( a common lament, yes, but not a wholly inaccurate one). That's one of the reasons conversion rates are generally so bad.
We are getting to the point where we need more independent firms doing just what you're saying -- understanding some market and being able to reach it with wit and creativity instead of assuming every market segment follows a near identical script.
Well said mate.
But the one with the gun in the hand is really asking for trouble. If there's a trigger happy cop in your vicinity, things could get really nasty.
The bag with the gun is another ad that may be mistaken for the real thing. I don't understand snowman, smoking or rebe ad. I live in Ontario and I find the WSIB ads effective. I remenber their ld slogan with ads of this sort:" You've got it [a mind], use it." I which everyone was proactive to avoid accidents.
http://www.cleverthink.com/2007/12/clever-outdo...
If you want excellent marketing then go with Fire Pixel Marketing (http://fire-pixel.com)
very original
If you were carrying that bag that looks like a gun in LA you're guaranteed to get tazed.
The one that I liked the most and thought very interesting was the one with toilet and a soccer field inside. It was very creative. :)
Take care; post more!
Dwayne