How To Split An Atom - Latest Comments in How Do I Price A Marketing Project?

Re: How Do I Price A Marketing Project?

Counseling — Wed, 29 Oct 2008 11:21:48 -0000

That was a really interesting post, and speaking for both ends it seems benefitial to me. Cheers

Re: How Do I Price A Marketing Project?

chicago b — Mon, 13 Oct 2008 11:34:57 -0000

Good post- i really like the phase split

Re: How Do I Price A Marketing Project?

HCN — Fri, 10 Oct 2008 07:20:44 -0000

I think outsourcing can be an issue at times, especially at times like this.

There are so many options, but the best option always looks elusive. I think your point of splitting them into phases might be a good way to look at it.

Re: How Do I Price A Marketing Project?

Wedding Favors — Fri, 10 Oct 2008 02:21:07 -0000

I think the market study that most of the people do are not that accurate and this can mislead you a lot and lead to ill informed decisions and this is something that we all want to avoid.

Speculation is something that we have to avoid as much as we can and there can be no issues.

Re: How Do I Price A Marketing Project?

Knockout Prices — Sat, 04 Oct 2008 00:42:35 -0000

A lot depends on market trends and I think most of the time there are times when you end up pricing on the wrong ends of the right price.

I think your advice sounds strong and is something that can be followed without any risks.

Re: How Do I Price A Marketing Project?

offshore hosting — Mon, 29 Sep 2008 10:32:27 -0000

This is a great help. With the economy going south, and the workforce moving towards freelancing, workers who never freelanced will be flailing on "how to charge".

Re: How Do I Price A Marketing Project?

Geoff Dodd — Sat, 27 Sep 2008 07:53:44 -0000

Try to build in a 'royalty factor' for residual earnings in the case of a runaway success where you should be continuously remunerated. The best writer on this pricing approach is Clayton Makepeace of The Total Package. Say, a flat rate of $25,000 plus 15% of profits. You're worth it. GD.

Re: How Do I Price A Marketing Project?

rebel yell — Fri, 26 Sep 2008 10:09:49 -0000

Speaking from a client's viewpoint, breaking it down by phases is very helpful.

Re: How Do I Price A Marketing Project?

Jessica — Fri, 26 Sep 2008 04:30:23 -0000

Hi

pricing could be done inlight of many factors
the closest rivel rate
market rates
client's precived benifits
your costs .. do charge the price of time .. as on hour rate as the answer suggests. These are just a starting point ..

Best of luck

Re: How Do I Price A Marketing Project?

gregorylent — Thu, 25 Sep 2008 18:46:15 -0000

clean writing and thinking, and just made aware of a niche for outsourcing marketing project writing ... america is really expensive

Re: How Do I Price A Marketing Project?

Marry — Thu, 25 Sep 2008 15:54:05 -0000

This is exactly what I do. Not just in online projects but in any project that requires more of my time and is valuable to do systematically.

It also reminds me of a system that helps us achieve the same thing that I studied in MBA " PERT" Performance Evaluation Review Technique, I just hope I am writing it correctly.

But the basic theme was the same. Divide the work into different phases and then create an objective of each stage. Then Evaluate each stage based on the achievement of the project.

Anyways I think that should be enough from me for now

Marry

Re: How Do I Price A Marketing Project?

sbspalding — Thu, 25 Sep 2008 14:51:43 -0000

Another option is to create a flat rate for specific services ( copywriting etc . . .) and build "packages" around those. You just need to ensure that clients are well aware of what they are buying into so they don't start piling new things on mid-project.

Re: How Do I Price A Marketing Project?

Promotional Products — Thu, 25 Sep 2008 13:29:58 -0000

That's a really interesting read for me, you're thankful for this post.. I've been checking your posts from time to time, Cheers :)

Re: How Do I Price A Marketing Project?

ophelia_chong — Thu, 25 Sep 2008 11:07:48 -0000

This is a great help. With the economy going south, and the workforce moving towards freelancing, workers who never freelanced will be flailing on "how to charge". Maybe a conference on the new emerging Workforce? A higher percentage will all be working virtually whether they like it or not.

Great post Katrina. :O)