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How Do I Price A Marketing Project?

Started by sbspalding · 9 months ago

Q: Could you explain to me (or give me an example) how you create rates for a marketing project for a company? What’s included in the going rates for, say, a freelance marketing professional? I really need the monetary aspects of pitching to clients explained to me.
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14 comments

  • This is a great help. With the economy going south, and the workforce moving towards freelancing, workers who never freelanced will be flailing on "how to charge". Maybe a conference on the new emerging Workforce? A higher percentage will all be working virtually whether they like it or not.

    Great post Katrina. :O)
  • That's a really interesting read for me, you're thankful for this post.. I've been checking your posts from time to time, Cheers :)
  • Another option is to create a flat rate for specific services ( copywriting etc . . .) and build "packages" around those. You just need to ensure that clients are well aware of what they are buying into so they don't start piling new things on mid-project.
  • This is exactly what I do. Not just in online projects but in any project that requires more of my time and is valuable to do systematically.

    It also reminds me of a system that helps us achieve the same thing that I studied in MBA " PERT" Performance Evaluation Review Technique, I just hope I am writing it correctly.

    But the basic theme was the same. Divide the work into different phases and then create an objective of each stage. Then Evaluate each stage based on the achievement of the project.

    Anyways I think that should be enough from me for now



    Marry
  • clean writing and thinking, and just made aware of a niche for outsourcing marketing project writing ... america is really expensive
  • Hi

    pricing could be done inlight of many factors
    the closest rivel rate
    market rates
    client's precived benifits
    your costs .. do charge the price of time .. as on hour rate as the answer suggests. These are just a starting point ..

    Best of luck
  • Speaking from a client's viewpoint, breaking it down by phases is very helpful.
  • Try to build in a 'royalty factor' for residual earnings in the case of a runaway success where you should be continuously remunerated. The best writer on this pricing approach is Clayton Makepeace of The Total Package. Say, a flat rate of $25,000 plus 15% of profits. You're worth it. GD.
  • This is a great help. With the economy going south, and the workforce moving towards freelancing, workers who never freelanced will be flailing on "how to charge".
  • A lot depends on market trends and I think most of the time there are times when you end up pricing on the wrong ends of the right price.

    I think your advice sounds strong and is something that can be followed without any risks.
  • I think the market study that most of the people do are not that accurate and this can mislead you a lot and lead to ill informed decisions and this is something that we all want to avoid.

    Speculation is something that we have to avoid as much as we can and there can be no issues.
  • I think outsourcing can be an issue at times, especially at times like this.

    There are so many options, but the best option always looks elusive. I think your point of splitting them into phases might be a good way to look at it.
  • Good post- i really like the phase split
  • That was a really interesting post, and speaking for both ends it seems benefitial to me. Cheers

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