How To Split An Atom - Latest Comments in Coffee Shop Marketing

Re: Coffee Shop Marketing

Barista Coffees — Thu, 24 Apr 2014 16:34:34 -0000

When you take a look at a place like Borders, it really works well because there is a certain ambience. To go there and relax with a cup of coffee is a wonderful thing, and not to mention, the reading materials are usually great. But, when does it really become more of a distraction than an aid?

Re: Coffee Shop Marketing

GordonMervin — Mon, 16 Aug 2010 12:34:57 -0000

Even your article gives a new light over the picture. You had a great vision on what's normal for most of us. I also like to go sip a coffee in a library, because I try to convince myself I live in a world where there are many smart people. I try to take that idea with me when I finish my hot drink, for there are some days at work when I seriously doubt that.
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Gordon Mervin - Easy Saver Program

Re: Coffee Shop Marketing

Coffee of the Month Clubs — Mon, 29 Mar 2010 23:30:56 -0000

Not only it stimulates readers to read but also it also make readers more active in reading.

Re: Coffee Shop Marketing

elecshopku — Mon, 03 Aug 2009 02:50:31 -0000

Thanks for your tips. I like you article.

Re: Coffee Shop Marketing

Business Growth Strategies — Thu, 11 Jun 2009 18:08:06 -0000

Great thought Steve....Focusing on a certain services on your Book store may actually worked out...Thanks a lot for this article Steve.

Re: Coffee Shop Marketing

Exclusive Watches — Sat, 02 May 2009 01:09:53 -0000

Hi...Your post really got me thinking man..... an intelligent piece ,I must say.

Re: Coffee Shop Marketing

Research Papers — Sat, 14 Mar 2009 08:20:46 -0000

I always love to have a cup of coffee sitting in a calm and quite place , when its starbucks coffee then it rocks. i also love to scan through some books when i have coffee and i can't find a better place for all these together other than Borders.

Re: Coffee Shop Marketing

coffee lover — Wed, 25 Feb 2009 09:38:23 -0000

The combination of bookstore and coffee shop is a perfect match. The aroma of the coffee does stimulate the urge to read.

Re: Coffee Shop Marketing

Curt — Sat, 21 Feb 2009 06:07:11 -0000

a book store is most of the time a nice place for me. and when it's borders its incredible. i love to go to border. specially for its coffee and calm&quite environment. i love every book stor more or less but borders is something special.

Re: Coffee Shop Marketing

Fashion Shop — Sat, 27 Dec 2008 15:54:18 -0000

Nice thought. Being focused in one particular service might eventually lead your users to another too. Thanks for this insight.

Re: Coffee Shop Marketing

EvilStickMan — Mon, 15 Dec 2008 17:49:32 -0000

To be honest, I like bookstores for the same reason I like libraries - they're quiet places generally removed from the mindless noise and drivel of society at large, though with libraries being sans-coffee shops they don't quite carry that enlightenment vibe that a bookstore shares with coffee shops frequented by various intellectuals through the years.

In terms of secondary draw, hell, I'm still trying to find my primary draw in many ways.

Re: Coffee Shop Marketing

Dalidas — Mon, 15 Dec 2008 13:21:12 -0000

I’m writing from Turkey. Your site is so nice. Esperially it is nice as visual.

Re: Coffee Shop Marketing

Shaun Spalding — Mon, 15 Dec 2008 01:23:18 -0000

Actually, it goes even further than what you suggest...

Borders is actually a coffee shop disguised as a bookstore. Borders sells books a primary business but from what I've been told by people who work at Borders is that the coffee, biscotti, and muffins are actually what pay the rent.

From what I've heard, Borders encourages freeloaders coming in because their business model is more like a library that sells coffee than a bookstore.

Re: Coffee Shop Marketing

Nupo Tilbud — Mon, 08 Dec 2008 11:47:11 -0000

When the e-books really hits the market, the bookshop may be the the cafés.

Re: Coffee Shop Marketing

BioTemplates — Fri, 05 Dec 2008 19:25:58 -0000

Interesting idea - I will give it some thought. So if the main reason why customers come to my site is for a professional bio, what else might they be looking for? Most people needing a bio want it for a website or for a speaking engagement, so I could start brainstorming from there. For example, what else do speakers buy online? Hmmm...

Re: Coffee Shop Marketing

Search Engine Optimization — Fri, 05 Dec 2008 13:59:26 -0000

That's so true every time i go to a bookstore I almost always come out with a cup of coffee and maybe a book 1 in ever 3 or 4 trips, pretty neat I never really thought about it in that way before. It basically the equivalency of link bait the internet marketing world.

Re: Coffee Shop Marketing

Peter — Fri, 05 Dec 2008 13:04:03 -0000

We too have a Borders and love the coffee. The intellect that engulfs the bookstore is a pleasant one. I will check into this book that you seem to take a liking to.

Re: Coffee Shop Marketing

wilson — Fri, 05 Dec 2008 12:03:29 -0000

In this point, I must agree with you here, Steve. I'm a regular Border's customer, and most of the time I go there for the irresistible coffee!

Re: Coffee Shop Marketing

wallpapers — Fri, 05 Dec 2008 06:12:29 -0000

hadn't really thought of it like that - focus on your key strengths

Re: Coffee Shop Marketing

ophelia_chong — Wed, 03 Dec 2008 12:22:32 -0000

This can also apply to people. If you narrow down what you really do well, and add another skill that enhances it, you are more desirable as a hire.

I have always been fascinated by artists that paint, write music, make films, write novels; they take that core of artistry and apply it to other forms of expression.

Wonderful article Steve. :O) and I drink highly caffeinated drinks. I tried quitting coffee, but ended up with massive headaches. I am a wimp.

:O) ophelia