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Why Businesses Don’t Care About You
It's not fair to compare Amazon to regular eCommerce sites unless you are talking about other major sites with over 10 million in revenue. Most eCommerce sites are small mom and pops, or it is a side business to a retail store. These stores don't have the $7 billion Amazon has to hire analyst, SEOs, buyers, programmers, and the other 10,000 plus staff that Amazon employs. It's like comparing apples to oranges.
that where Amazon has succeeded has been in making their site a portal as
well as a simple "store." I think where smaller retailers have to stand out
is creating community around their offerings, even if it is something as
simple as a forum. It can really help.
Thanks for the input mate.