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People don’t buy products from elephants — trust me, elephants are pushy and not big on negotiations.
The biggest problem faced by most eCommerce sites that follow the traditional model (see: 1998 chic) is that they believe that they are still allowed to be elephants. The results are unwieldy, lumbering sites with dozens of static ... Continue reading »
The biggest problem faced by most eCommerce sites that follow the traditional model (see: 1998 chic) is that they believe that they are still allowed to be elephants. The results are unwieldy, lumbering sites with dozens of static ... Continue reading »
11 months ago
It's not fair to compare Amazon to regular eCommerce sites unless you are talking about other major sites with over 10 million in revenue. Most eCommerce sites are small mom and pops, or it is a side business to a retail store. These stores don't have the $7 billion Amazon has to hire analyst, SEOs, buyers, programmers, and the other 10,000 plus staff that Amazon employs. It's like comparing apples to oranges.
11 months ago
that where Amazon has succeeded has been in making their site a portal as
well as a simple "store." I think where smaller retailers have to stand out
is creating community around their offerings, even if it is something as
simple as a forum. It can really help.
Thanks for the input mate.
11 months ago
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